Empowering Change: Our Responsible Fashion Movement from Copenhagen

We are an activist fashion brand hailing from the heart of Copenhagen, Denmark. With a mission to reshape the fashion landscape, we offer ethical clothing reflecting circular principles and challenging overconsumption. At our studio in Nørrebro, we make clothes with upcycling techniques to give new purpose to unconventional materials, such as abandoned festival tents or fashion industry deadstock.

Join the movement towards a more responsible, mindful fashion future, driving change through responsible alternatives and preventing clothes from going to landfills or being burnt.

This is OUR SHIFT: Empowering change, redefining fashion, and weaving a sustainable tomorrow.

Shift with us, and be part of the movement!

Meet Us

The creative director of OUR SHIFT who comes up with the craziest ideas, sketches them on a piece of paper and then makes clothes from them. 

He’s an educated fashion designer with MA from the Royal Danish Academy of Fine Arts and BA from Arts University Bournemouth.

The CEO of OUR SHIFT who builds on Milan’s ideas and makes business out of them. 

She graduated in Strategic Design & Entrepreneurship from the Copenhagen Business School after her BA from Charles University in Prague.


Alongside Milan and Barbora, OUR SHIFT is run by a few talented people who bring incredible ideas, skills, and energy to push the mission forward.