OUR ACTIVISM
We’re shifting the fashion industry and people’s mindsets into more responsible ones. It all started at the Roskilde festival. We walked around in them around the camping area and the concert site, noticing hundreds of tents, discarded, and left. We found an opportunity to create meaninful change, using our creativity to our benefit. We collected the discarded tents, took them to our studio in Copenhagen, and re-purposed them to create a new garment, and new life for otherwise wasted textiles.
Empowering Change: OUR SHIFT's Journey Towards Responsible Fashion Revolution
Warriors against overconsumption
In a world where the allure of fast fashion has led to excessive waste and environmental degradation, we stand strong as advocates for conscious consumerism. OUR SHIFT is more than just clothing; it's a rallying cry against the throwaway culture that plagues the industry.
Advocates for change
OUR SHIFT raises awareness, sparking conversations that transcend the fashion world.
Through partnerships, collaborations, and community engagement, we're spreading a message of responsibility and transformation.
Our efforts are not just about looking good; they're about feeling good in the knowledge that every choice we make has a ripple effect, shaping a more sustainable world.
Responsible alternatives
Our journey begins with our materials – an unconventional blend of creativity and sustainability. From our studio in Nørrebro, Copenhagen, we craft responsible alternatives to the status quo. Through upcycling and repurposing deadstock luxury fabrics, we breathe life into materials that might otherwise be discarded. Each piece we create is a testament to our dedication to redefining fashion, one stitch at a time.