VISION
Our Shift envisions a world where textile waste is no longer discarded but transformed into valuable, meaningful products. We are on a mission to redefine sustainability in fashion and design by creatively upcycling materials and fostering a circular economy. Through collaboration, innovation, and education, we aim to inspire businesses and individuals to embrace a future of responsible production and conscious consumption.
PROCESS
At OUR SHIFT, our design and creation process begins with carefully sourcing discarded tents from trusted, safe brands, ensuring high-quality and durable materials. This includes tackling challenges like those faced by Roskilde Festival, where abandoned tents pose a significant waste problem. We clean and process the fabric, focusing exclusively on the tent tops while avoiding the floors to maintain hygiene and integrity. Our innovative designs, developed in Denmark, blend functionality with contemporary aesthetics, and we extend this approach to collaborations with other music festivals facing similar challenges. Finally, production takes place in Europe, supporting sustainability and ensuring fair working conditions throughout the process.
WORKSHOPS
Discover the art of transforming your old clothes into stylish, sustainable pieces with OUR SHIFT. In just a few hours, you'll learn creative upcycling techniques, gain hands-on experience, and leave with a unique, upgraded garment and the skills to continue upcycling at home. Perfect for teams, events, or anyone eager to embrace sustainability, our workshops are tailored to all skill levels and can be hosted at your venue. Contact us at hi@ourshiftbrand.com for more details!
TEAM
OUR SHIFT is powered by a passionate, international team of fashion professionals based in Copenhagen and Rotterdam. With diverse expertise and a shared commitment to sustainability, we combine creativity, innovation, and skill to redefine upcycling.
BUSINESSES & MORE
At OUR SHIFT, we collaborate with businesses to transform their textile waste into meaningful, high-quality products that align with their values. These items can be used internally, offered to customers, or sold through their sales channels, showcasing a commitment to sustainability. Additionally, we hold exhibitions on circularity in renowned museums and galleries, sharing our innovative approach to upcycling and inspiring others to embrace a more sustainable future.